Activity4Life Coaching:
LBCAI Code of Ethics
1. Practitioner Conduct
Always conduct themselves to the highest level of ethics, integrity, accountability and responsibility; maintaining the good reputation of the coaching profession in general and Life and Business Coaching Association in particular. Endeavour to enhance public understanding and acceptance of professional coaching.
2. Confidentially
Respect the absolute rights of clients confidentially expect as expressly permitted by the client or potential client in writing or as required by law.
3. Avoiding Conflict of Interest
Avoid all conflicts of interests and give of notice potential conflicts to the LBCAI. Advise both LBCAI and the client on the risk of conflict if a relationship moves beyond a coach/client situation. (For example a personal or business relationship)
4. Communication Terms of Coaching Contracts
Comply with both the spirit and the letter of any commercial agreements made with clients, professional colleagues. And LBCAI; make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements. Clearly state to clients and potential clients, the terms of any commercial agreement including the expectations of both parties. Ensure that a copy of this code is freely available to clients, potential clients and the general public.
5. Transparency of Competence
Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
6. Guarantees of Outcome.
Make no claim or implication of outcome that is unreasonable or unrealistic.
7. Third Party Commissions/Compensation
When appropriate, disclose to a client, all compensation to or from third parties in relation to that client.
8. Commitment to Standards
Use the tuition, definition and works provided by LBCAI as the basis for all coaching procedures, practices and objectives.
9. Boundaries
Will not enter into a business, intimate or personal relationship with clients. When a Coach has other qualifications (for example counselling to name but one) the Coach needs to explain the difference to the Client from the outset. If the Coach or and Client finds that after a contract has been agreed and the session or sessions have commenced, that a different discipline (for example counselling) is the best way to precede. In this eventuality the advice is that the Coach refers the client to an appropriately qualified practitioner even when the Coach has the appropriate qualification. (This is to cover the situation when the session changes from in its essence of Coaching to a different discipline and as a result could not be seen as Coaching a client.) Contact the LBCAI immediately if you find yourself in a situation that may create conflict, litigation or bad publicity.
10. Advertising Standards
Ensure that all advertisements and promotional materials whether verbal or written, are legal, decent, truthful honest and in compliance with the laws covering such areas.
11. Dealing with potential for conflicts of Interest
In the event of conflict of interest arising, the issue will be resolved by reaching a mutual agreement through discussion. The interest of the client is paramount. Give LBCAI notice of the potential conflict of interest.
12. Honouring Agreements
Respect each Term of Contract made with clients and with whoever contracted for the coaching of the clients.
13. Communication
Use the Association’s accreditation/certification designation letters LBCAI after the name in agreement with the rules of the Association.
14. Client Benefit
The coach recognises the needs of the client are paramount and will practice with the best interest of the client at all times.
15. Inappropriate Advice/Information
Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to access.
16. Releasing Names
Obtain written permission from any client or potential client before releasing their names as referees.
17. Use of Association Membership Lists.
The usage of the Association Membership lists will be in accordance with the rules of the Association at all times.
18. Intellectual Property Rights etc.
Respect all copyright, agreements, work, intellectual property, and trademarks and comply with all laws covering such areas.
19. Insurance
Ensure that professional insurance arrangement is in accordance and up to date with the Association accreditation, certification and membership criteria.
20. Minors
Before coaching minors (persons under 18th years of age) get the express written consent of a parent, guardian as appropriate.
21. Equality
Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals
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